Using a rectangle and a square shape, we have shown how shape, edges, corners, weight and measurements form a soap bar design...Let's discuss the Company Logo/Artwork for the soap bar design....
When designing a soap bar we encourage the use of the Company Name and/or the Company Logo/Artwork on the soap bar. Branding is the way we recognize products. Whether it be someone enjoying a bar of soap that they discovered at a friend's place, pushing a cart down a store aisle, strolling around the cosmetics counter, watching TV or Internet accessed shows, browsing E-stores, or shopping the streets in your community for small stores that carry beautiful natural products, we as consumers need to know who made the product so we can purchase product.
As consumers, we can take a company name and discover the product information or search the Company Logo/Artwork and discover what company made the soap. When you have Artwork/Company Logo on the soap bar you are establishing your brand. The style of the soap bar enhances your Company's brand. I may have my grandmother's recipe for a soap formula and create my brand style around the concept of an old general store and have my soap bar designed in that style. My company may be modern or contemporary and I would like my soap bars to show that in the style. A Company brand could be focussed on a special ingredient that is used in the soap formula. When a Company is establishing a brand, they are working to expand product information, traffic and use of their products. Cavity molds work great for control over the weight of the product, consistency in appearance of the soap bar and effective visuals that lets everyone know the Company that placed care in developing their product line.
We, at Masterline Molds make suggestions as well on raising or engraving parts of the Company Logo/Artwork or the Company Name on the soap bar surface and content on the soap bar surface. Here are some Square Shape and Rectangle Shape Soap Bars showing a Company Logo/Artwork and the Finished Soap Bar Design.
Left is the Catleya Botanica Company Logo (packaging label) and the Finished Soap Bar Design
Left is the Anyce Sydney Soap Company Logo and right is the Finished Soap Bar Design
Left is The Good Red Earth Soap Company Logo and Right is the Finished Soap Bar Design
Left is Just Elayne Naturals Company Logo and Right is the Finished Soap Bar Design
Left is Gritts Company Logo and Right is the Finished Soap Bar Design
Lettering when sized to the soap bar may be small and difficult to read so we will either suggest not having the lettering on the surface or making the lettering larger to read.
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